Market Size and Trend of Sex Toys Products in 2030

The Market Size Expectation of Sex Toys Products in 2030

     With the increasing global attention to the quality of sexual life and personalized needs, the adult sex products market has ushered in unprecedented development opportunities. According to the 2024 Adult Sex Products Market Insight Report released by 10100 big data reports, the adult sex products market is growing at an astonishing speed. It is expected that the global market size will increase from approximately $27.17 billion to $52.7 billion from 2019 to 2026, and is expected to reach $80.7 billion by 2030. According to Business Research data, the global toy market is expected to have a compound annual growth rate of 8.2% from 2021 to 2031.

     E-commerce platforms have become the main channel for consumers to purchase sex toys. Data shows that in 2022, online channels accounted for 63.09% of the global sex toy market share. In addition, it is expected that online sales of sex products will grow at a compound annual growth rate of 12.45% from 2022 to 2027, and the market size is expected to reach approximately $13.4 billion.

     It is understood that JD.com is a large GMV e-commerce platform in the global pornography and adult market, generating approximately $10.3652 billion in adult product GMV in 2023. The second and second ranked platforms are Taobao and Amazon, with GMVs of $5.5041 billion and $1.4314 billion, respectively.

     In terms of consumer groups, young people aged 27 to 42 are the main consumers of sex products. For example, in the United States, about 86% of adults in this age group own at least one sex toy. In addition, female consumers dominate the sex toy market, with a market share of 59.56% in 2022 and expected to continue growing at a compound annual growth rate of 6.8% from 2023 to 2030.

    Vibrators are the most popular category of sex products among consumers, with approximately 47% of Americans indicating ownership of such products. In terms of purchasing channels, adult product specialty websites have become the preferred choice for consumers, with about 55% of consumers choosing such websites for shopping.

    A survey shows that one of the main reasons why approximately 24% of consumers do not purchase sex products is that they feel embarrassed about owning such products. In addition, religious and political factors can also affect consumer purchases. 60% of millennials say that providing cautious and anonymous packaging increases their likelihood of purchasing a certain brand of sex products.

    North America and Europe are the two major regions in the adult sex toy market. The North American market is expected to grow at a compound annual growth rate of 7.91% and reach a market size of $20 billion by 2030. The European market has also shown strong growth momentum, with an expected market size of 16.4 billion US dollars by 2030.

    Data shows that the awakening of female consciousness is expanding the market for sex products, and more female consumers are beginning to accept the consumption concept of "pleasing oneself", which has led to rapid growth in the market. The development of e-commerce platforms has provided convenient sales channels for sex products, meeting people's attention to privacy protection and further promoting market growth.

    China holds an important position in the global adult sex products market, with 70% of adult products produced in China. Chinese sellers, with their strong manufacturing and supply chain advantages, as well as their innovative capabilities in intelligent hardware and IoT technologies, provide high-quality and competitively priced products to global consumers.

    Although the market prospects are broad, the adult sex toy market also faces some challenges, including market awareness issues, regulatory restrictions, market promotion restrictions, as well as challenges in product quality and design. To address these challenges, companies need to constantly innovate product types, emphasize brand identity, and focus on environmental safety of their products.